When it comes to satellite truck and trailer tracking, Dave Sward, Vice-President and General Manager of TransCore’s 3sixty Fleet Management service, speaks with facts. Here are a few takeaways from the first two segments of this four-part interview recorded in June 2007.

• TransCore’s satellite asset-tracking technology goes back to 1999, when the first of three generations of product, combining network and devices, was launched. 
• From the very beginning, TransCore pursued a 100% satellite network because of its advantages in providing coverage over other technologies, such as cellular, as well as its cost performance advantages
• A crucial part of the customer equation on trailer tracking is battery life because trailers only tap into the power unit approximately 5% of their useful lifetime.
• TransCore’s untethered battery life for trailer tracking and sensors is over five years.   This is true battery life based on common wake-up and response cycles, not theoretical or hypothetical.
• TransCore has over 500 customers and has installed over 150,000 units.
• The single greatest reason customers give for deploying trailer tracking and truck tracking systems is security.  It also provides those fleet owners and managers with a distinct advantage in a highly competitive market.

In the next two segments, Dave drills down on our tracking and sensing products and discusses how our approach to tracking puts the customer in control, based on the unique requirements of each fleet.

In addition, Dave discusses how our approach to truck tracking and trailer tracking differs from companies such as SkyBitz. 

Our goal in developing these interviews is to let you literally hear from the people who build the products, provide the service, and manage the business.

Let us know what you want to hear about – and talk about.

Thanks for reading and listening.

Ken Harper

Senior Manager, Marketing & Communications.