Freight brokering is a cash-flow intensive business.  "Small" back office numbers can add up to a significant figure that comes off the bottom-line.  Nobody knows this better than Richard Fink, one of three partners at General Transportation in Portland, Oregon.

We talked with Richard about how technology has helped him keep back office costs down as General grew from a single office freight brokerage in 1990 to today's six-office operation spanning the U.S.

17 years ago, General started out with a transportation management system that is now known as TransCore's 3sixty Operations Management solution.  They recently moved up to our new Windows-based 3sixty Logistics Suite as well as the 3sixty Imaging Suite, a document management system that streamlines the enormous amount of transportation industry paperwork.

Technology is one thing; customer service another, as Richard says: Technology should never get in the way of good customer service. In the links below, Richard tells the story of a couple of potential technology disasters that--thanks to TransCore's customer service--stayed invisible to General's customers, even over the Fourth of July weekend.

Listen to the experiences of a 14-year veteran of the industry:

Part 1-- Mr. Fink tells about his experiences with TransCore's broker logistics products. (WMV 7 minutes, 54 seconds)
Part 2--Mr. Fink talks about being a broker in the transportation industry.  (WMV 4 minutes 15 seconds)